GeView

Challenge:

GSK needed a comprehensive digital tool to support Healthcare Professionals in staying informed about their products, gaining in-depth knowledge of medications, and maintaining engagement with the brand. The challenge was to create an educational yet engaging experience that could be easily accessed and provide value for busy HCPs.

Solution:

We built a user-friendly mobile app that offers:

• Detailed information about GSK’s medicines, including uses, side effects, clinical data, and more.
• Engaging content such as videos, articles, and product updates to keep HCPs up-to-date with the latest information.
• A personalized experience, allowing users to tailor content based on their interests and areas of expertise.

The app has successfully helped HCPs deepen their knowledge, stay connected with GSK’s offerings, and maintain their engagement with the brand in a highly interactive manner.